Aaker D A <br/><br/>
Managing brand equity : Capitalizing on the value of a brand name 
Aaker D A 
 - New York  New York, NY U.S.A.  1991 
 - 299p 
<br/><br/><label>ISBN: </label>0-02-900101-3 
<br/><br/><label>Source: </label>Textbook