Parente D <br/><br/>
Advertising compaign strategy: A guide to marketing communications plans 
Parente D 
 - Ed 2 
 - New York  New York, Harcourt Publication  2000 
 - 371p 
<br/><br/><label>ISBN: </label>0-03-021114-x 
<br/><br/><label>Source: </label>Textbook