Jeffery M <br/><br/>
Data-driven marketing: 15 metrics everyone in marketing should know 
Jeffery M 
 - India  India, Wiley India  2010 
 - 298p 
<br/><br/><label>ISBN: </label>978-81-265-2771-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management