Mcdonald M <br/><br/>
Creating powerful brands in consumer, service and industrial markets 
Mcdonald M; Chernatony L De 
 - Ed 2 
 - New Delhi  New Delhi, Butterworth-Heinemann  1998 
 - 430p 
<br/><br/><label>ISBN: </label>0-7506-2240-7 
<br/><br/><label>Source: </label>Textbook