Usphaw L B <br/><br/>
Building brand identity: A strategy for success in a hostile marketplace 
Usphaw L B 
 - New York  New York, John Wiley & Sons  1995 
 - 354p 
<br/><br/><label>ISBN: </label>0-471-04220-X 
<br/><br/><label>Source: </label>Textbook