00428nam a2200145Ia 450000500170000000800410001703700130005804000200007104100130009108400180010410000160012224500940013826000410023230000090027320250326140804.0250326s9999    xx            000 0 und d  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:51 P0qFMSL  aCristol S M 0aSimplicity marketing : End brand complixity, clutter and confusioncCristol S M; Sealey P  aNew YorkbNew York, Free Pressc2000  a272p