Williams M <br/><br/>
Interactive marketing: How to use integrated offer driven advertising database marketing and sales promotion to create maximum action 
Williams M 
 - NY  NY, Prentice-Hall  1994 
 - 504p 
<br/><br/><label>ISBN: </label>0 7248 1094 3 
<br/><br/><label>Source: </label>Textbook