Pride W M <br/><br/>
Marketing concepts and strategies 
Pride W M; Ferrell C C 
 - Ed 9th 
 - Boston  Boston, Boston, Houghton Miffling Co.  1995 
 - 998p 
<br/><br/><label>ISBN: </label>0-395-70746-3 
<br/><br/><label>Source: </label>Textbook