Sheth J N <br/><br/>
Customer relationship management: Emerging concepts, tools and applications 
Sheth J N And Others 
 - New Delhi  New Delhi, Tata McGraw-Hill Publishing Company Limited  2001 
 - 544p 
<br/><br/><label>ISBN: </label>0-07-043504-9 
<br/><br/><label>Source: </label>Textbook