Piercy N <br/><br/>
Market-led strategic change: transforming the process of going to market 
Piercy N 
 - Oxford  Oxford, Butterworth Heinemann  1997 
 - 665p 
<br/><br/><label>ISBN: </label>0 7506 3285 2 
<br/><br/><label>Source: </label>Textbook