Shimp T A <br/><br/>
Advertising, promotion and suplemental aspects of integrated marketing communications 
Shimp T A 
 - New York  New York, Dryden  1997 
 - 560p 
<br/><br/><label>ISBN: </label>0-03-010352-5 
<br/><br/><label>Source: </label>Textbook