Pettis Chuck <br/><br/>
Techno Brands: How to create & use "Brand Identity" to market, advertise & sell technology products 
Pettis Chuck 
 - New York  New York, Amacom  1995 
 - xiii,222 
<br/><br/><label>ISBN: </label>0-8144-0243-7 
<br/><br/><label>Source: </label>Textbook