Vanden Bergh B G <br/><br/>
Advertising principles: Choice challenge change 
Vanden Bergh B G; Katz H 
 - Chicago  Chicago, NTC  1999 
 - 582p 
<br/><br/><label>ISBN: </label>0-8442-2990-3 
<br/><br/><label>Source: </label>Textbook