Jones J P <br/><br/>
What's in a brand?: Building brand equity through advertising 
Jones J P 
 - New Delhi  New Delhi, Tata McGraw-Hill publishing company ltd.  1998 
 - 335p 
<br/><br/><label>ISBN: </label>0-07-463201-9 
<br/><br/><label>Source: </label>Textbook