Boone L E <br/><br/>
Contemporary marketing wired 
Boone L E; Kurtz D L 
 - 9 
 - NY  NY, Dryden  1998 
 - vp 
<br/><br/><label>ISBN: </label>0-03-018597-1 
<br/><br/><label>Source: </label>Textbook