Mulson T H <br/><br/>
Competitive branding: Winning the market place with value added brands 
Mulson T H 
 - New York  New York, John Wiley and Sons.  1998 
 - 244p 
<br/><br/><label>ISBN: </label>0-471-984574 
<br/><br/><label>Source: </label>Textbook