Cravens D W <br/><br/>
Strategic marketing management cases 
Cravens D W And Others 
 - 6 
 - US  US, Tata McGraw Hill  1999 
 - 624p 
<br/><br/><label>ISBN: </label>0-256-26125-3 
<br/><br/><label>Source: </label>Textbook