Chapman R G <br/><br/>
Brandmaps: The competitive marketing strategy game 
Chapman R G 
 - Ed 4th 
 - New Jersey  New Jersey, Prentice-Hall  1997 
 - 211p 
<br/><br/><label>ISBN: </label>0-13-597451-8 
<br/><br/><label>Source: </label>Textbook