Batra Rajeev, Etc. <br/><br/>
Advertising Management 
Batra Rajeev, Etc. 
 - Ed 5th 
 - New Delhi  New Delhi, Prentice-Hall of India  1996 
 - xiii,754 
<br/><br/><label>ISBN: </label>81-203-1291-8 
<br/><br/><label>Source: </label>Textbook