Dibb Sally <br/><br/>
Marketing concepts and strategies 
Dibb Sally And Others 
 - 2 
 - London  London, Houghton Mifflin  1994 
 - xxiv,835 
<br/><br/><label>ISBN: </label>0-395-66928-6 
<br/><br/><label>Source: </label>Textbook