Skinner Steven J <br/><br/>
Marketing 
Skinner Steven J 
 - 2 
 - New Jersey  New Jersey, Hougton Mifflin Co.  1994 
 - xxxiii,830 
<br/><br/><label>ISBN: </label>0-395-62147-X 
<br/><br/><label>Source: </label>Textbook