Evans JR <br/><br/>
Marketing 
Evans Jr; Berman B 
 - 6th 
 - New York  New York, Macmillan Pub. co.  1994 
 - 895p 
<br/><br/><label>ISBN: </label>0-02-334270-6 
<br/><br/><label>Source: </label>Textbook