00440nam a2200157Ia 450000500170000000800410001703700130005804000200007104100130009108400210010410000130012524500830013825000060022126000460022730000090027320250326141402.0250326s9999    xx            000 0 und d  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:51ot8 N1qFMSL  aKotler P 0aMarketing management : analysis, planning implementation and controlcKotler P  a7  aNew DelhibNew Delhi, Prentice-Hallc1991  a756p