Reidenbach E R <br/><br/>
Bank marketing :guide to strategic planning 
Reidenbach E R; Pitts R E 
 - New Jersey  New Jersey, Prentice Hall  1986 
 - 254p 
<br/><br/><label>ISBN: </label>0-8359-0408-3 
<br/><br/><label>Source: </label>Textbook