Ramaswamy V S <br/><br/>
Marketing management : planning implementation and control 
Ramaswamy V S; Namakumari S 
 - New Delhi  New Delhi, Delhi, Macmillan India  1990 
 - 543p 
<br/><br/><label>ISBN: </label>033392-915-2 
<br/><br/><label>Source: </label>Textbook