Pilditch J <br/><br/>
Winning ways : How companies create the products we all want to Buy 
Pilditch J 
 - New Delhi  New Delhi, Viva  Books (p) Ltd.  1992 
 - 302p 
<br/><br/><label>ISBN: </label>81-85617-18-X 
<br/><br/><label>Source: </label>Textbook