Willmott M <br/><br/>
Citizen brands: Putting society at the heart of your business 
Willmott M 
 - Chichester  Chichester, John Wiley & Sons Ltd.  2001 
 - 260p 
<br/><br/><label>ISBN: </label>0-471-49212-4 
<br/><br/><label>Source: </label>Textbook