Linneman R F <br/><br/>
Marketing planning in a total quality environment 
Linneman R F; Stantonj J L 
 - Delhi  Delhi, Jai Co. Pub. House  1999 
 - 209p 
<br/><br/><label>ISBN: </label>1-7224-828-8 
<br/><br/><label>Source: </label>Textbook