Schmitt B H <br/><br/>
Experiential marketing : How to get customers to Sense, Feel, Think, Act and Relate to your company and brands 
Schmitt B H 
 - New York  New York, The Free Press  1999 
 - 280p 
<br/><br/><label>ISBN: </label>0-684-85423-6 
<br/><br/><label>Source: </label>Textbook