Sheth J N <br/><br/>
Bringing innovation to market : How to break corporate and customer barriers 
Sheth J N; Ram S 
 - New York  New York, Johan Wiley & Sons  1987 
 - 259p 
<br/><br/><label>ISBN: </label>0-471-84977-4 
<br/><br/><label>Source: </label>Textbook