Keegan W J <br/><br/>
Global marketing management 
Keegan W J 
 - 5 
 - New Delhi  New Delhi, Prentice-Hall  1995 
 - xix, 847 
<br/><br/><label>ISBN: </label>81-203-0959-6 
<br/><br/><label>Source: </label>Textbook