Bateson E G <br/><br/>
Managing services marketing 
Bateson E G; Hoffman K D 
 - Ed 4 
 - Orlando  Orlando, Harcort & Brace  1999 
 - xxvi,471 
<br/><br/><label>ISBN: </label>0-03-022519-1 
<br/><br/><label>Source: </label>Textbook