Cundiff E W <br/><br/>
Marketing in the international environment 
Cundiff E W; Hilger M T 
 - 2 
 - New Delhi  New Delhi, Prentice Hall  1988 
 - 624p 
<br/><br/><label>ISBN: </label>0-13-55031-X 
<br/><br/><label>Source: </label>Textbook