Aaker D A <br/><br/>
Advertising Management 
Aaker D A; Myers J G 
 - 3 
 - New Delhi  New Delhi, Prentice Hall  1989 
 - xii,564 
<br/><br/><label>ISBN: </label>0-87692-622-7 
<br/><br/><label>Source: </label>Textbook