00418nam a2200145Ia 450000500170000000800410001703700130005804000200007104100130009108400210010410000150012524500730014026000500021330000090026320250326142553.0250326s9999    xx            000 0 und d  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:512 N0;5qFMSL  aSengupta S 0aBrand positioning : strategies for competitive advantagecSengupta S  aNew DelhibNew Delhi, Tata Mc-Graw-Hillc1990  a299p