Sengupta Subrota <br/><br/>
Brand positioning :Strategies for Competitive advantage 
Sengupta Subrota 
 - New Delhi  New Delhi, Tata McGraw-Hill  1990 
 - 299p 
<br/><br/><label>ISBN: </label>0-07-462401-6 
<br/><br/><label>Source: </label>Textbook