Kerin R A <br/><br/>
Strategic marketing problems: Cases and comments 
Kerin R A; Peterson R A 
 - 6 
 - United Kingdom  United Kingdom, Allyn and Bacon  1993 
 - 732p 
<br/><br/><label>ISBN: </label>0-205-14242-7 
<br/><br/><label>Source: </label>Textbook