Cateora P R <br/><br/>
International marketing 
Cateora P R; Graham J L 
 - 10 
 - Boston  Boston, Tata McGraw Hill  1999 
 - 723p 
<br/><br/><label>ISBN: </label>0-256-25982-8 
<br/><br/><label>Source: </label>Textbook