Mcdonald M <br/><br/>
Marketing plans : how to prepare them, how to use them 
Mcdonald M 
 - Ed 4 
 - New Delhi  New Delhi, Viva Books  2000 
 - 578p 
<br/><br/><label>ISBN: </label>81-7649-094-6 
<br/><br/><label>Source: </label>Textbook