Kapoor J <br/><br/>
24 Brand mantras: finding a place in the minds and hearts of consumers 
Kapoor J 
 - New Delhi  New Delhi, Response Books  2001 
 - 111p 
<br/><br/><label>ISBN: </label>0-7619-9525-0 
<br/><br/><label>Source: </label>Textbook