Green P E <br/><br/>
Reserch for marketing decisions 
Green P E And Others 
 - Ed 5 
 - New Delhi  New Delhi, Prentice Hall  2000 
 - 784p 
<br/><br/><label>ISBN: </label>81-203-0757-7 
<br/><br/><label>Source: </label>Textbook