Zikmund W G <br/><br/>
Exploring Marketing Research 
Zikmund W G 
 - Ed 7 
 - New York  New York, Dryden Press Harcourt College Publishers  2000 
 - 812p 
<br/><br/><label>ISBN: </label>0-03-026218-6 
<br/><br/><label>Source: </label>Textbook