Cundiff E W <br/><br/>
Fundamentals of modern marketing 
Cundiff E W; Still R R And Others 
 - Ed 4 
 - New Delhi  New Delhi, Prentice Hall of India  1985 
 - 476p 
<br/><br/><label>ISBN: </label>0-87692-416-10 
<br/><br/><label>Source: </label>Textbook