Aaker D A <br/><br/>
Advertising Management 
Aaker D A; Myers J G 
 - Ed 2 
 - New Delhi  New Delhi, Prentice Hall of India  1982 
 - xiii, 560 
<br/><br/><label>ISBN: </label>0-87692-236-1 
<br/><br/><label>Source: </label>Textbook