Boyd H W & Others <br/><br/>
Marketing Research:text and cases 
Boyd H W & Others 
 - Ed 7 
 - New Delhi  New Delhi, Homewood, Richard D. Irwin  1994 
 - 817p 
<br/><br/><label>ISBN: </label>81-85386-16-1 
<br/><br/><label>Source: </label>Textbook