Roman Kenneth <br/><br/>
How to advertise : what works, what doesn't-and why 
Roman Kenneth; Maas Jane 
 - Ed 3 
 - Britain  Britain, Kogan Page  2003 
 - 217p 
<br/><br/><label>ISBN: </label>0 7494 3849 5 
<br/><br/><label>Source: </label>Textbook