O'guinn T C <br/><br/>
Advertising and integrated brand promotion 
O'guinn T C; Allen C T 
 - 3 
 - United Kingdom  United Kingdom, Thomson South-Western  2002 
 - 800p 
<br/><br/><label>ISBN: </label>0-324-11380-3 
<br/><br/><label>Source: </label>Textbook