Etzel M J <br/><br/>
Marketing 
Etzel M J And Others 
 - 13 
 - New Delhi  New Delhi, Tata McGraw Hill  2004 
 - xxi, 710 
<br/><br/><label>ISBN: </label>0-07-059022-2 
<br/><br/><label>Source: </label>Textbook