Anderson C H <br/><br/>
Strategic marketing management 
Anderson C H; Vincze J W 
 - 2 
 - Boston  Boston, Houghton Mifflin  2004 
 - 863p 
<br/><br/><label>ISBN: </label>0-618-33807-1 
<br/><br/><label>Source: </label>Textbook