Keller K L <br/><br/>
Strategic brand management : building, measuring and managing brand equity 
Keller K L 
 - 2 
 - New Delhi  New Delhi, Prentice Hall of India  2003 
 - 788p 
<br/><br/><label>ISBN: </label>81-203-2309-2 
<br/><br/><label>Source: </label>Textbook